Argentine football legend Lionel Messi is expanding his horizons beyond the football pitch, venturing into the world of film and entertainment by launching his own production company named 525 Rosario.
Named after his hometown Rosario in Argentina and his iconic jersey number, this new venture marks Messi’s foray into the entertainment industry, signaling a significant career development for the Inter Miami star.
Messi’s New Venture: 525 Rosario
The production company, 525 Rosario, aims to produce content across various platforms, including films, television shows, and documentaries. The company will reportedly focus on developing stories with a universal appeal, drawing from Messi’s global influence, personal journey, and other compelling narratives.
Based in the United States, the firm will collaborate with partners in Hollywood and internationally, leveraging Messi’s star power to attract a wide range of talent and projects.
The company is a “joint venture” between Messi and Smuggler Entertainment. 525 Rosario will be headquartered in Miami and Los Angeles and will produce TV shows, movies, live sports, and community events and will also produce branded content for global athletes including Messi himself.
The launch of 525 Rosario comes as a surprise to many, as Messi is widely recognized for his incredible football career rather than a connection to the film industry. However, Messi’s brand is one of the strongest in the world, and this move highlights his ambition to expand his influence beyond sports.
Focus of the Production Company
Messi’s production company will focus on telling inspirational stories that resonate with global audiences. While specifics regarding initial projects have not been fully revealed, it is expected that 525 Rosario will look at producing sports documentaries, biopics, and content that reflects themes of perseverance, success, and the human spirit, themes that resonate with Messi’s personal journey from Rosario to global stardom.
Messi’s Growing Off-Field Influence
While Messi continues to shine on the field with Inter Miami in Major League Soccer (MLS), his off-field ventures are growing at an impressive pace. From brand endorsements to business ventures, Messi is building a robust post-football career.
With 525 Rosario, he now joins the growing list of athletes, such as LeBron James and David Beckham, who have successfully transitioned into the entertainment world.
Collaborations with Hollywood
Messi’s company will reportedly work closely with Kavak, a leading digital platform for car trading in Latin America, and Sony Music Entertainment. This collaboration suggests that the company will also look into producing music-related content, given the influence of Sony Music. The partnership with Sony could further give Messi’s production company an edge in creating diverse and high-quality content.
Messi’s Transition to the US
Messi’s move to the US to play for Inter Miami has seemingly opened up a host of new opportunities, not just in football but in other sectors such as entertainment. The move to Major League Soccer (MLS) in 2023 was a defining moment in his career, but it also signaled Messi’s increasing involvement in business ventures.
The launch of 525 Rosario is likely influenced by his growing comfort and presence in the US, especially in a city like Miami, known for its proximity to the entertainment industry in Hollywood.
As Lionel Messi continues to captivate audiences on the football field, his entry into the entertainment industry with 525 Rosario marks an exciting new chapter in his life. Fans of Messi, along with global audiences, will now have the opportunity to see his impact beyond sports, with content that draws inspiration from his life and experiences.
As the production company takes off, it will be fascinating to see what projects emerge from this superstar’s creative vision, cementing Messi’s legacy not only as one of the greatest footballers but also as a successful entrepreneur and content producer.
